Healthy. Positive. Mindful.
We set our values during a retreat to the wild west coast of Scotland. These are the principles that we cherish most at Sophie & Bird.
STRONG. SAFE. TRUSTWORTHY.
The health and wellbeing of customers is paramount in everything we do. We started with our family and friends as customers and these are the kinds of relationships that we want to maintain as we grow. Helping to keep your little ones strong and safe requires that we must always be reliable and trustworthy. All of this begins with the materials we use.
BRIGHT. PROGRESSIVE. FEARLESS.
It can often feel like fear and negativity are mainstays of our society. At Sophie & Bird we communicate with positive language because we know the future is bright when we work together. Every little positive action contributes towards the whole. We believe that success comes when we lead by example and challenge conventional thinking. We’re not afraid to make difficult choices when it means doing the right thing.
FAIR. RESPONSIBLE. AWARE.
From the healthy products we design, to the caring suppliers we select, we are mindful in all that we do. We are responsible for the seeds we sow today. Our relationships are founded on principles of fairness, sustainability and respect to the environment. Awareness of ourselves and the world around us helps us to improve.