our philosophy


We don't believe in fast fashion or faddy fabrics. We simply like creating quality clothing that is ethically-sourced and gentle on your little one's skin. It's better for people and the planet.

Instead of sending cheap fibres or synthetic dyes with hidden chemicals that aren't good for you, we choose to use materials that are produced in a way that lessens the impact on us as consumers, farmers, workers and wildlife ecosystems. 

Delivering healthy clothes begins with sourcing healthy materials and we're proud to work with some of the best suppliers in the industry who share our core values

As parents we know that optimal baby clothes are soft, fun and functional. You won't find any complicated care instructions here. All our fabrics are machine washable, seriously soft and stay soft to touch wash after wash. They're designed to fit into your busy lifestyle rather than get in the way of it.

Every item of clothing that exists has a social and environmental impact before you even buy it. We know this which is why we choose to reinvest in the planet with every product sold. You reap what you sow. 

Our long term plan is to deliver a wide range of healthy baby lifestyle products and plant a forest in the process. This is because the overarching purpose of Sophie & Bird is to help reform the children's clothing industry and leave a positive impact on the planet. 

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