We're a health-focused baby lifestyle company because we believe that our children should have the opportunity to wear better clothes and also to discover healthy life choices can be fun, chic and engaging.
All of our cotton is 100% GOTS-certified organic, which means it is cultivated and manufactured according to strict internationally recognised standards from crop to store.
We only work with suppliers who share our social and environmental values.
It's really simple yet powerful: healthy materials matter.
We believe in reducing your little one's exposure to the insane number of hidden toxic chemicals used in children's clothing. Our seriously soft products are made in the most natural way possible, which is better for the planet too!
One Tree Planted
For every product we sell, we plant a tree.
We are incredibly proud to support our amazing Reforestation Partners who plant trees around the world in North America, Latin America, Africa and Asia.
We provide amazing, mindfully sourced clothes to help our children live healthier lives, whilst using our business as a force for good to educate and reduce our impact on the environment.